In 2018, we launched Asian Americans Against Trumpism and helped flip three Congressional districts with sizeable Asian American populations in the conservative stronghold of Orange County, California: CA-39, CA-45, and CA-48 by reaching out to neglected voters through Asian language media. In those areas, Asian Americans comprise 17 to 29 percent of the population.
Half of all Asian American voters consume Asian language media, yet none of the California Democratic House candidates planned to make significant Asian language ad buys. By creating and running ads in Chinese, Vietnamese, and Korean language newspapers, TV, and social media, we reached voters who are typically overlooked.
When the dust settled, all three districts flipped from red to blue by razor thin margins — decimating the Republican party in Orange County in a historic sweep. Every vote mattered.
To all of you who donated your ideas, time, and hard-earned cash. Thank you so much for all your support! This is just the beginning. We have more work to do.
Read more about the 2018 California midterm election here on npr.org: